Strella

Strella is an AI-powered customer research platform built for conducting qualitative research at greater speed and scale. It can recruit participants, generate interview guides around research objectives, and run AI-moderated conversations that dynamically adjust follow-up questions based on participant responses. Researchers can use it for market research, concept testing, usability studies, product research, and consumer insights. The platform analyzes interviews in real time and provides themes, supporting quotes, highlight reels, and searchable research repositories. Teams can also upload previously conducted human interviews and include them in the analysis. Strella supports human, AI, or combined moderation workflows, along with multilingual research and screen or video recording for studies involving digital products and prototypes.