Motorcut

MotorCut is a vehicle photography and image-editing platform designed specifically for car dealerships. It helps dealerships turn ordinary vehicle photos into polished advertising images by removing or changing backgrounds and applying consistent dealership branding. Its Half-Cut solution changes the background while preserving the original vehicle, floor, and shadows, creating a more natural result than completely replacing the image. MotorCut also offers web, mobile, API, image-upscaling, number-plate-covering, and image-transformation solutions. The platform is intended to reduce the time and cost associated with traditional dealership photography setups, allowing teams to photograph cars wherever they are and process the images digitally. It can also help dealerships maintain a consistent visual style across websites, marketplaces, and social media.