Viewstats

Viewstats is a YouTube research and analytics platform built around real-time video data. It helps creators identify outlier videos, study competitor performance, research channel and video analytics, and examine thumbnail styles within their niche. The platform is designed to help creators make decisions before publishing rather than relying only on their own channel history. Its tools focus heavily on finding patterns behind videos that outperform expectations, which can help creators identify potential topics, packaging approaches, and trends worth testing. Viewstats also provides a Chrome extension that surfaces channel and video analytics while browsing YouTube. The platform was developed from analytics systems used by the MrBeast team and later packaged for creators across different niches.