How people find online information today is vastly different than before. Voice searches are getting prioritized over traditional type-searches firstly because it is easier. Secondly, the market has been filling up with voice-activated devices like Amazon Alexa, Apple Siri, and Google Assistant.
Instead of typing, “best pizza places near me,” people are voice searching queries casually, “what’s the best pizza place nearby?” It’s faster, easier, and does not require you to be in contact with the device. These are some of the reasons why the voice search market is on a continuous rise. As per Grand View Research’s report, this market is projected to grow at a CAGR of 23.8% from 2024 to 2030. This growth has led marketers to rethink their strategies with the adoption of voice search in marketing.
After smart appliances became common in the household scenario, voice search optimization became a normal practice. In this blog, I will be discussing voice search marketing, its advantages, how to incorporate voice search in your marketing strategies, and real-world examples of companies enhancing user experience through voice search. But if you want more information about voice search optimization specifically, I have a detailed blog on that, too.
What is Voice Search & What Do You Need It For?
An automatic speech recognition technology, voice search transforms spoken words into textual forms and searches the internet for the perfectly-matched answers. These search engines are driven by artificial intelligence and take SEO optimization rules into account. This way, it is both relevant to the system and a great solution for promoting your brand.
Voice-activated assistants like Google Assistant, Apple’s Siri, Alexa, Microsoft’s Cortana, and others use special software for speech-to-text conversion. How all of them work is simple enough for anyone to follow. You have to mention a special phrase, like “Hey Siri,” followed by your request, like “What’s the weather looking like today?” Voice search works across various platforms, like:
- PCs
- Apple devices
- Android
And other systems.
Brands today are scouring through strategies to add verbal commands to search engines for audience expansion. Voice search marketing is a primary way to engage in marketing communications and promote the brand innovatively using modes like podcasts and voice-based platforms like Clubhouse.
Voice Search Marketing Benefits
Some of the most sought-after advantages of voice search marketing by organizations today are:
Detailed Results
When comparing voice search with text-based searches, the former is more detailed, conversational, and natural. Also, your audience finds it simpler to search using a few words than writing full sentences. Voice search marketing results are also better than traditional search; you get a detailed solution to your search query.
Using and Adding Voice Search is Convenient
The global voice search market is going to be worth over $55 billion by 2030. Thanks to the entire process of enabling and using voice search being very easy. That’s why more and more people are switching to voice search, and companies are adding voice search marketing strategy to their itinerary.
SEO Optimization Opportunities
SEO optimization is an essential part of brand marketing and promotion. Detailed queries persuade an explanation and extension of the semantic core. This makes content (words or sentences) more friendly and accurate for user search queries. If the information provides more close answer to the user query, indexing improves.
Highly User-Friendly
As I have already mentioned, for voice searches, you do not need to hold the device. You just need to be in proximity, which is especially convenient if your hands are occupied or you are driving. For example, if you are kneading a dough and have messy hands, to get to the next step of the recipe, you just need to command the voice-activated smart device.
Easily Accessible by the Specially-Abled
People with disabilities like weak eyesight or being blind aren’t affected by voice search devices. You do not need to adjust font sizes, brightness, or other features. Just use your voice to give commands, and get solutions for your queries.
Prone to Continuous Technological Innovations
Voice search is becoming a prominent part of digital marketing for brands as it is continuously evolving. One such advancement includes Google’s Hummingbird, developed to understand non-standard queries, vague speeches, and complicated formulations. Businesses are more likely to incorporate voice search in digital marketing today due to its continuous growth and popularity among diverse users.
Related: What Is AI Companion? Its Features, Applications & Popular Examples
Businesses That Can Make Use of Voice Search Marketing Strategy
Voice search in marketing can be a valuable addition to businesses whose customers need answers quickly. Some of them are:
- E-commerce: Customers of e-commerce marketplaces use voice search for purposes like searching for products, wishlisting them, adding them to the cart, and proceeding to checkout. Amazon’s Alexa also recommends buying options based on a customer’s search/ purchase history. What users find convenient are speed and personalization, particularly for shopping online.
- Information Portals: News websites, data portals use voice search as it is easy-to-use, quick, and accurate for users. To add voice search, most modern information portals, like blog sites, are optimizing voice search content marketing.
- Delivery Portals: Delivery portals like food, groceries, medicines, etc., are popular because of their speed and efficiency. When people are searching on these platforms, they want quick solutions to their search queries and prompt deliveries.
- Restaurants and Cafés: Especially important in places that experience high tourist footfall. They need to eat, quickly and preferably within proximity to their current location. Enabling voice search can be miraculous in such a setting.
- Cab Services: Customers do not need an extensive website when searching for taxi services, instead they want a fast and reliable number on their SERP. To ace ranking, services use voice search in marketing.
Ways To Add Voice Search Marketing Strategy in Organizations
In this section, I will briefly discuss how you can add voice search to your marketing plan. Why briefly? Because I already have an extensive guide on voice search best practices. Some of the simplest and most important ones are:
Use Complete Sentences & Long-Tail Keywords
People commonly use conversational and long sentences in voice search queries. If you want to gain their attention, always add complete sentences in your content, even if they are low-frequency. E.g., instead of “dog food in Boston,” try to add “where to find good dog food in Boston?” Understand your audience type, how they speak naturally in a conversation, and add them to your queries.
The FAQ Section is a Must-Have
Having an FAQ page with concise answers for popular questions enhances ranking on the search engine results page. Your content can also be picked as a snippet to read out loud to audience queries on Google.
Develop Mobile-Responsive Content
Exploding Topics reports that there are around 4.32 billion active mobile internet users. People mostly prefer to search for content using voice-activated search on mobile phones. It’s smart to develop and maintain the mobile-responsiveness of your website for extensive reach.
Add Company Address Across Platforms
Update and maintain business listings on Google and all other search platforms. This elevates the local search experience for users – it helps them to find nearby services efficiently. Ensure that you are adding your business address, contact information, and website link to these listings.
Imagine someone is hungry late at night and searches for “diners that serve burgers till late,” and you are a diner owner whose business is nearby, open till late. If these details are added to the listing, your chances of appearing at the top of the search results increase. In this case, the term “nearby” is crucial.
Keep Your Website’s Content & Usability Polished
Using standard SEO practices and optimizing your website accordingly also promotes your brand on voice searches. The criteria are simple: fast loading, functions well, and most importantly, user-friendly. Another factor is adding voice search in content marketing. If you optimize website content according to how people use natural language for voice search, you are more likely to attract people to your business.
Real-World Examples of Companies Using Voice Search
Just like most digital marketing practices, companies of all shapes, sizes, and sectors are continuously developing innovative ways to add voice search in marketing strategy. I have discussed some of the most notable voice search marketing examples.
| Company | Sector | Use Case/s |
|---|---|---|
| Amazon’s Alexa | E-commerce & Retail | Add products to cart, place order, search, track orders |
| Sephora | E-commerce & Retail | Combination of Alexa & AI to schedule makeup session, tailored recommendations, product searches |
| Domino’s Pizza | F&B and Dining | Combination of Google Assistant & Alexa via ‘Dom’ to place food orders |
| Starbucks | F&B and Dining | Uses Starbucks Alexa to let customer oder their ‘usual’, check card balances, etc. |
| Uber | Travel & Services | Users can book cabs using Google Assistant and Alexa |
| Tesla | Automotive | Users can control temperature, in-car entertainment, and navigation hands-free using voice bots |
Voice Search Marketing in the 2026 Digital Landscape
The digital landscape indeed is a non-stop upward graph with continuous tech developments, introduction of newer ideas, tools, solutions, and many others. Similarly, voice search marketing is a fairly new concept of brand promotion, but an effective one.
To give you a sneak peek at voice search developments, Google (YouTube’s parent company) introduced an experimental ‘song search feature’ for Android devices in August 2023. What’s innovative about it? You can just hum a song, and it could be identified. YouTube later tested a song search feature on its Android app. With this feature, listeners can search for songs on the app by simply humming or singing.
Voice search is outpacing traditional text-based search for not just efficiency, speed, and convenience. But it is also a cost-effective way to elevate brand visibility to target consumers. With all the above tips, best practices, especially after learning the benefits, it’s high time you consider voice search in your marketing strategy, if you have not yet!
