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Frase AI

Paid ✔ Verified

AI-powered SEO writing assistant

Copywriting SEO and GEO content optimization
3.7/5 Web · 1 source
Best for: SEO, Writers, Marketers, Agencies, Publishers, Strategists, Content Managers Last verified: Sep 7, 2026

What is Frase AI?

Frase is an AI-powered SEO and GEO content platform designed to help teams research, create, optimize, publish, and maintain content for both traditional search and AI-powered search. Rather than focusing only on AI writing, Frase connects the content workflow from research through ongoing optimization. It analyzes ranking search results, identifies topics and questions competitors cover, creates content briefs and drafts, and provides live SEO and GEO scores while users write.

The platform also focuses on AI visibility, helping businesses track whether their content and brands are being mentioned or cited by AI platforms such as ChatGPT, Perplexity, Claude, Gemini, and Google AI. Its Content Guard feature monitors published pages for ranking or traffic decay and can propose content updates for approval.

Frase supports publishing to WordPress, Webflow, Sanity, and Wix, while FraseCMS provides an additional publishing and hosting option. Its Brand Voice functionality lets teams define tone, audience, terminology, and writing preferences so generated content can better match their established style.

For larger workflows, Frase provides a REST API and MCP server, allowing teams to integrate research, content generation, optimization, audits, AI visibility data, and publishing into their own systems or AI workflows.

Best For

  • SEO
  • Writers
  • Marketers
  • Agencies
  • Publishers
  • Strategists
  • Content Managers

Not Best For

  • Graphic designers: Frase is focused on content and search workflows rather than visual design.
  • Video creators: Its core functionality is centered on text
  • SEO
  • GEO
  • and website content.
  • Social media specialists: It is not primarily a social media management platform.
  • General AI users: Its strongest value comes from structured SEO and content workflows.

Quick Facts

CategoryCopywriting
PricingPaid
Starting PriceUSD 39 / month
Free trialYes
CompanyFrase, Inc.
Last verifiedSep 2026

Product Details

Use Cases SEO and GEO content optimization
Who It's For content agenciesContent marketersDigital marketersfreelance writersSEO professionals
Platforms APIChromeGoogle DocsMCPWebWebflowWixWordPress
API API available

Key Features

  • SEO Research: Analyzes ranking pages, topics, questions, and competitor coverage.
  • AI Writing: Researches topics and creates drafts using configured brand voice.
  • Content Optimization: Provides a live optimization score and specific improvement suggestions.
  • GEO Optimization: Scores content for visibility and citation potential in AI search.
  • AI Visibility: Tracks brand and content mentions across major AI platforms.
  • Site Audit: Crawls websites and prioritizes content and SEO improvements.
  • Content Guard: Monitors published pages for ranking and traffic decay.
  • Brand Voice: Uses writing samples, tone, audience, and terminology to guide AI drafts.
  • Frase Answers: Provides an AI answer widget that uses a site's own content and captures visitor questions.
  • CMS Publishing: Publishes directly to WordPress, Webflow, Sanity, Wix, or FraseCMS.
  • API & Automation: Provides REST API access for research, content, audits, scoring, and publishing workflows.

Pros & Cons

Pros

  • Combines SEO and GEO optimization in one platform.
  • Provides live content scoring while writing.
  • Supports AI visibility tracking across multiple AI platforms.
  • Brand Voice helps maintain consistent writing.
  • Supports direct publishing to several CMS platforms.
  • Offers API access on every plan.
  • Supports more than 70 languages for research, writing, and optimization.

Cons

  • Paid plans start at $39/month when billed annually.
  • Higher-volume teams need more expensive plans.
  • Its broad feature set may be more than a basic content writer needs.
  • Advanced enterprise requirements require custom pricing.

Pricing & Plans

From USD 39 / month Free trial Enterprise

Plans start at $39/month annually, with Professional at $103 and Scale at $239; monthly billing costs more, while Enterprise uses custom pricing.

Pricing last verified: Sep 7, 2026

Starter

$ 39 / month
  • 1 seat
  • 1 site
  • 10 articles and 50 audit pages each month
  • Publish to WordPress
  • Webflow
  • Sanity
  • or Wix
  • or host on FraseCMS
  • SEO and GEO scores
  • plus AI Visibility on ChatGPT and Google AI
  • Content Guard watches 10 pages for Google decay
  • The agent publishes on its own when you let it
  • on any content type
  • Frase Answers
  • a free conversational widget that captures what your visitors want
  • so you can create content for it

Professional

$ 103 / month
  • Everything in Starter
  • 3 seats and 5 sites
  • with extra seats at $29/mo
  • 40 articles and 250 audit pages each month
  • A content calendar
  • internal linking suggestions
  • and one piece turned into posts for every channel
  • AI crawler monitoring
  • plus Perplexity added to AI Visibility
  • Content Guard watches 75 pages for Google decay
  • Optional pay-as-you-go when a month runs long
  • off by default

Scale

$ 239 / month
  • 5 seats and up to 10 domains
  • with extra seats at $29/mo
  • 100 articles and 1
  • 000 audit pages each month
  • Content Guard watches 300 pages
  • plus Claude and Gemini added to AI Visibility
  • Client-ready reports you can export for every client
  • Turn the agent loose across every site you run
  • not just one

Enterprise

Custom
  • Custom seats and domains
  • White-label reports and a branded client portal
  • SSO and SAML
  • a dedicated account manager
  • and an SLA
  • Custom limits
  • custom API access
  • and two years of history

Official pricing →

Intelligence Insights Review

Editorial Research

All-in-one platform for SEO, GEO, and AI-search content workflows

Frase is best suited to teams that want SEO research, AI writing, content optimization, GEO scoring, publishing, and AI visibility in one workflow. Its strongest advantage is connecting content creation with ongoing search monitoring. However, its pricing and broad feature set may be excessive for users who only need basic AI writing or simple keyword optimization.

What we like: Integration
Main limitation: Cost

API: Available

Community Reviews

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Ratings Around the Web

Trustpilot 3.7/5 third-party

External ratings from third-party platforms, recorded manually by our editors. Shown separately and never combined with our editorial or community ratings.

How Frase AI Compares

Frase AI (this tool) Semrush One Scalenut
Starting Price USD 39 — $ 59
Free Plan No — —
Primary Use Case SEO and GEO content optimization — AI-powered SEO and content optimization
Best For SEO, Writers, Marketers, Agencies, Publishers, Strategists, Content Managers — SEO Professionals, Content Writers and Bloggers, Digital Marketers,…
Community Rating — — —
Our Rating — — —
Profile View → View → View →

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Frequently Asked Questions

What is Frase AI?
Frase is an SEO and GEO platform that researches, writes, optimizes, publishes, and monitors content for Google and AI-powered search.
Does Frase have a free plan?
No. Frase offers a 7-day free trial without requiring a credit card.
Does Frase provide an API?
Yes. Frase provides a REST API with JSON responses and webhooks for content, research, SERP analysis, audits, AI visibility, and publishing.
Does Frase support brand voice?
Yes. Users can create voice profiles using tone, audience, brand context, writing samples, and preferred or restricted terminology.
How many languages does Frase support?
Frase says it supports more than 70 languages and locale variants for research, writing, and content scoring.

Sources & Verification

✔ Research verified by Intelligence Insights · September 2026

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